MARKET TEAM ROUTE WINS
MAP & ATLAS CUSTOMERS

The challenge: a $50-million untapped market

A few years ago, Transcontinental was still relatively unknown among map and atlas publishers-a market that purchases some $50 million worth of printing annually. Step by step, we set about understanding the needs of these publishers and earning their respect.

The Transcontinental solution: a map team with a map mentality

Establishing a dedicated Map & Atlas team within Transcontinental demonstrated a firm commitment to this market. Growing knowledge of its competitive environment led to strategic investments in the technology required to deliver a wide variety of formats, bindings and finishes. Our prepress specialists also helped publishers improve quality and reduce costs by switching to a digital environment.

Today, our close relationship with our customers keeps us tuned to their needs for the latest new products and applications. Our customers look to our Map & Atlas Team as a strong business partner that understands their industry, anticipates trends and is quick to respond to their concerns.

The result: a leading industry supplier

Transcontinental has become the leading printer of maps and atlases in North America. Our product line includes road atlases, street guides, folding maps, travel guides, foreign-language phrase books, as well as customized offerings such as in-room hotel guides.